Event prep and follow-up
Target lists and meetings before the event, fast follow-ups after. So booth conversations turn into booked meetings.
Why nobody follows up after the trade show
The problem: Before the event, it’s all stress: invitations, lists, materials. Afterwards, day-to-day business takes over and the actual harvest is left sitting. The scanned contacts and business cards wait in a folder, the follow-up goes out two weeks later or not at all, and by then nobody involved remembers that good conversation at the booth. The most expensive part of the event evaporates.
The solution: We automate both ends. Before: attendees, exhibitors and speakers become a target list, because who you want to meet can be settled in advance by identifying the right contacts. Invitation sequences fill your on-site calendar. After: contacts and conversation notes flow into the system, get sorted by quality, and the follow-up emails go out while the conversation is still fresh, through your personalized outreach.
What happens next: Booth conversations turn into meetings, because the follow-up no longer depends on how the week after looks. The CRM is up to date right away, and you see in black and white what the event delivered: contacts, meetings, deals. The decision about the next trade show is then made with numbers, not gut feeling.
Typical scenarios
From your own event to the big industry trade show. These are the most common scenarios from our projects.
- Target lists before the event: Attendees, exhibitors, speakers: whoever fits your profile is identified beforehand, with contact person and channel.
- Meetings booked in advance: Invitation sequences before the event fill your calendar before the show even opens.
- Follow-up without delay: Follow-up emails go out sorted by conversation quality, referencing the conversation, with the CRM entry already done.
- Dedicated event pages: For key accounts we build event landing pages that know who is visiting.
