Industry solutions
November 10, 2026

Claude Skills: What they are, how to build your own, and which ones are worth it for businesses

Claude Skills explained: What they are, how to create your own, which ones come pre-installed by Anthropic, and how we use skills in our daily work at bakedwith.

Claude Skills: What they are, how to build your own, and which ones are worth it for businesses

Less manual, more automated?

In an initial consultation, let's find out where your biggest needs lie and what optimization potential you have.

If you use Claude regularly, you know the drill: for every recurring task, you find yourself explaining the same rules over and over. The report format, the tone for LinkedIn, the categories in your CMS. With Claude Skills, you can automate these repetitive AI tasks using pre-defined workflows, instructions, and templates. Instead of explaining the rules in every new chat, Claude automatically loads the relevant skills only when they're needed.

‍

At bakedwith, we use skills in our daily routine—from uploading blog posts and writing LinkedIn updates to handling month-end closing. In this article, we’ll explain how skills work, how to create your own, and what companies should keep in mind. This information is based on the Claude Help Center, as of November 2026.

‍

What are Claude Skills?

Claude Skills are folders containing instructions, scripts, and templates that Claude loads on demand. A skill describes how Claude should handle a specific task, such as creating a report in your company’s format or writing a post in your unique style. Skills are available in all Claude plans, including the free version, as well as in Claude Code.

‍

Recommended Read

Want to test skills without committing to a paid plan? Learn about capabilities and usage limits in our guide on using Claude for free: features, limits, and alternatives.

‍

The clever part is how they load: Claude initially only sees the name and description of all active skills. It only loads the full instructions and files when a request matches a specific skill. This allows you to have many skills active at once without overwhelming Claude. If multiple skills match a task, Claude combines them automatically.

‍

There are four types of skills:

‍

  • Anthropic Skills: Ready-to-use skills for Excel, Word, PowerPoint, and PDF. Claude uses them automatically as soon as you ask for something like a presentation.
  • Custom Skills: Skills that you create yourself for your own workflows.
  • Organization Skills: In Team and Enterprise plans, admins can provide skills for everyone to use, such as brand guidelines.
  • Partner Skills: Skills from providers like Notion, Figma, or Atlassian that work in tandem with their respective connectors.

‍

The specification is published as an open standard at agentskills.io . This means your skills will also work on other AI platforms that adopt the standard.

‍

Comparing Skills, Projects, Instructions, and MCP

Claude offers several ways to incorporate your own knowledge. Here is an overview of the differences:

‍

Feature What It Does When It Triggers Who It's For
Custom Instructions General preferences such as language or tone of voice In every chat Personal preferences
Projects Background context and reference files for a specific subject In every chat within the project Client projects, topics with extensive documentation
Skills Instructions for a specific task, optionally with scripts Only when relevant to the task at hand Recurring workflows with fixed rules
MCP Connectors Access to external tools and live data Whenever the tool is needed Work involving CRMs, email, calendars, or accounting

‍

Skills and connectors complement each other: The connector gives Claude access to a tool, while the skill explains how Claude should use it.

‍

Activating Claude Skills

Skills require Claude to have permission to execute code. Here is how to unlock them:

‍

  1. Enable code execution: Go to Settings > Features and enable "Code execution and file creation." In the new interface, this option is called "Create and edit files."
  2. Open Skills: Go to Customize > Skills to see all available skills. In the German interface, this section is sometimes labeled "Fähigkeiten."
  3. Activate individually: Toggle on the skills you want to use.

‍

In the Team plan, skills are enabled by default at the organization level. In the Enterprise plan, an owner must first enable them under Organization Settings > Plugins & Skills.

‍

Creating Claude Skills: three ways

Using the Skill Creator in chat

The easiest way is to use the Skill Creator, a sample skill provided by Anthropic. Activate it under Customize > Skills and describe to Claude in the chat what the new skill should do. Claude will ask follow-up questions about the process, tone, and examples, and then build the skill for you. You can then review the result and save it.

‍

Via screen recording

In the Mac app, you can use Cowork to record yourself performing a task for up to about ten minutes. Claude will watch the recording and suggest a skill. Narrating your actions out loud significantly improves the results. This feature is available in Pro, Max, Ultra, and Team plans, but not in the free plan, Enterprise, or on Windows. Be sure not to show any passwords or confidential data.

‍

Manually

A skill is a folder containing a file named SKILL.md. It begins with two mandatory fields:

‍

  • name: A short name, maximum 64 characters.
  • description: What the skill does and when Claude should use it, max 200 characters.

‍

Below that, include the actual instructions in Markdown. Place additional files like templates, references, or scripts in the folder and link to them in the SKILL.md file. To upload, zip the folder, go to Customize > Skills, click the plus sign, and select "Upload Skill." You can find templates in the Anthropic Skill Repository.

‍

The description is your biggest lever. It determines whether Claude even loads the skill in the first place. Be specific about which tasks and phrasing should trigger it. If a skill isn't working reliably, it’s almost always due to the description.

‍

How we use Claude Skills at bakedwith

Our skills primarily run in Claude Code and Cowork. Here are four everyday examples:

‍

  • Webflow Upload: The skill understands our Webflow CMS structure, including collections, categories, and formatting rules, and includes a script for the API. This allows finished blog posts and tool entries to be uploaded to Webflow as drafts in the correct format.
  • LinkedIn posts in our own style: The skill contains Jens' style guide, templates for hooks, and his most successful posts as a benchmark. It also includes a list of forbidden patterns, such as typical AI-generated phrasing. It writes new posts and reviews drafts.
  • Monthly closing with Qonto: The skill searches Qonto for transactions without receipts. It retrieves missing invoices from vendor portals that don't send them via email. It also flags incorrect categories and overdue customer invoices.
  • Lead enrichment and outreach: One skill adds email addresses, company addresses, and contact persons to lead lists. A second one evaluates campaigns and responses in Instantly.

‍

Recommended Read

Skills make Claude remarkably reliable for daily tasks—but what does the next step of autonomous workplace collaboration look like? Check out our article on Claude Duet: what Anthropic’s new AI agent can do and what it means for businesses.

‍

We’ve learned three things along the way:

‍

  1. The knowledge is in the skill: IDs, rules, and the quirks of an interface are defined once in the skill. A new chat doesn't start from scratch, and no one has to figure them out all over again.
  2. Negative lists work: For writing in your own style, clear lists of phrases to avoid are more effective than general descriptions of tone.
  3. Skills and connectors go hand in hand: For month-end closing, the Qonto integration provides the data, while the skill defines the process and any exceptions.

‍

What companies should look for in skills

Skills can contain scripts and execute code. That makes them powerful and requires a few rules:

‍

  • Only use verified skills: Read through skills from community collections on GitHub before you activate them. In the Enterprise plan, a skill scanner checks uploaded skills for malicious content.
  • No credentials in the skill: API keys and passwords don't belong in the files. Use connectors for external services.
  • Distribute centrally: In Team and Enterprise, you can share skills with colleagues or publish them within the organization. If desired, an admin can review them before they are released. Recipients can use shared skills, but they cannot modify them.
  • Clarify data protection: If a skill processes personal data, the same rules apply as for Claude in general. More on this in AI and data protection.

‍

Bottom line: Claude Skills turn explanations into reusable knowledge

Claude Skills are the easiest way to teach Claude your workflows without having to explain them in every new chat. They work across all plans, can be created without any coding knowledge, and only load when they’re actually needed. For businesses, they’re a game-changer for any task that follows set rules: reports, on-brand writing, or processes in CRM or accounting. With Team and Enterprise plans, you can distribute proven skills centrally to everyone.

‍

The best way to start: Write down the task you’ve had to explain to Claude the most this week. Have the Skill Creator build a skill from that, then test it with three different prompts.

‍

If you want to know which of your team's workflows are worth turning into skills, reach out to us for an AI consultation.

‍

Ready to scale with AI?

Get a free strategy call and discover how AI can help you automate workflows, create better content, and scale your marketing.

Book a call

‍

FAQ: Frequently asked questions about Claude Skills

Are Claude Skills free?

Yes, skills are available in all plans, including the free one. You just need to have code execution and file creation enabled. Only recording a skill via screen capture requires a paid plan and the Mac app.

‍

How do I activate Claude Skills?

Go to Settings > Features and turn on code execution and file creation. Then, go to Customize > Skills to enable the specific skills you want. In Enterprise, an owner must first enable skills for the organization.

‍

What’s the difference between Claude Skills and Projects?

Projects provide background knowledge that’s loaded into every chat within that project. Skills contain instructions for a specific task and only load when that task is relevant. In return, they work everywhere in Claude.

‍

Can I share Claude Skills with my team?

Yes, on Team and Enterprise plans. You can share skills with individual colleagues or publish them for the entire organization. Recipients can use shared skills but can't edit them, and they receive updates automatically.

‍

Do Claude Skills work in Claude Code?

Yes, skills also run in Claude Code and are available in beta via the API using the code execution tool. Our article explains how Claude Code and other coding agents work: Coding Agents explained.

‍

Where can I find ready-made Claude Skills?

In the directory under Customize > Skills, which includes partner skills from Notion, Figma, or Atlassian. You can find more templates in Anthropic’s skill repository on GitHub. Just be sure to review community collections before activating them.

‍

Less manual, more automated?

Let's arrange an initial consultation to identify your greatest needs and explore potential areas for optimisation.

SLOT 01
Assigned

To achieve the best results, we work with a maximum of six companies per quarter.

SLOT 02
Assigned

To achieve the best results, we work with a maximum of six companies per quarter.

SLOT 03
Assigned

To achieve the best results, we work with a maximum of six companies per quarter.

SLOT 04
Assigned

To achieve the best results, we work with a maximum of six companies per quarter.

SLOT 05
Available

To achieve the best results, we work with a maximum of six companies per quarter.

SLOT 06
Available

To achieve the best possible results, we limit the number of companies we work with to a maximum of six per quarter.

faq

Your questions, our answers

What does bakedwith actually do?

bakedwith is a boutique agency specialising in automation and AI. We help companies reduce manual work, simplify processes and save time by creating smart, scalable workflows.

Who is bakedwith suitable for?

For teams ready to work more efficiently. Our customers come from a range of areas, including marketing, sales, HR and operations, spanning from start-ups to medium-sized enterprises.

How does a project with you work?

First, we analyse your processes and identify automation potential. Then, we develop customised workflows. This is followed by implementation, training and optimisation.

What does it cost to work with bakedwith?

As every company is different, we don't offer flat rates. First, we analyse your processes. Then, based on this analysis, we develop a clear roadmap including the required effort and budget.

What tools do you use?

We adopt a tool-agnostic approach and adapt to your existing systems and processes. It's not the tool that matters to us, but the process behind it. We integrate the solution that best fits your setup, whether it's Make, n8n, Notion, HubSpot, Pipedrive or Airtable. When it comes to intelligent workflows, text generation, or decision automation, we also use OpenAI, ChatGPT, Claude, ElevenLabs, and other specialised AI systems.

Why bakedwith and not another agency?

We come from a practical background ourselves: founders, marketers, and builders. This is precisely why we combine entrepreneurial thinking with technical skills to develop automations that help teams to progress.

Can you work with our existing tools?

Yes. We generally build upon your existing tool stack and only add new tools if they are truly necessary. Common tools include HubSpot, Pipedrive, Salesforce, Airtable, Notion, Google Sheets, Slack, Make, n8n, Zapier, OpenAI, Claude, and other AI tools.

How quickly can we get started?

After the initial consultation, we can usually quickly define the first use cases and start implementation shortly thereafter. For simple workflows, initial results can often be seen within the first few weeks. More complex systems depend on your tools, data, and internal approval processes.

Do we own the workflows you build?

Yes. Our goal is for your team to understand, use, and continue to operate the systems themselves. That's why we meticulously document the workflows and hand them over in a way that ensures the knowledge doesn't stay with us.

Do you maintain and improve workflows even after launch?

Yes. That's precisely what the subscription is for. We don't just build workflows and disappear; we continuously monitor, improve, expand, and maintain your systems.

How are you different from an in-house automation role?

Hiring takes time, and a single person rarely covers GTM strategy, automation, AI, tooling, testing, and documentation equally well. With bakedwith, you get a specialized team with proven workflow experience, without having to build everything internally from scratch.

How are you different from a freelancer?

Freelancers can be great for individual tasks. bakedwith is a better fit if you're looking for a structured partner who identifies potential, builds workflows, documents them, and continuously improves your GTM systems.

What does collaboration with bakedwith cost?

For one-time workflow projects, we offer individual pricing. For ongoing support, we work with monthly subscription packages. The right setup depends on your goals, complexity, and the required scope of automation.

What happens during the initial consultation?

Together, we develop initial ideas, examine your current marketing and sales processes, and assess where AI and automation truly make sense. Afterwards, we prioritize the best options and decide where to begin.

Do you have any questions? Get in touch with us!