Zoho

Zoho is a software suite with over 45 apps at an unbeatable price. At its heart is a full-fledged CRM, significantly cheaper than HubSpot.

Marketing & Sales

What is Zoho?

Zoho is an Indian software suite with over 45 tightly integrated applications, ranging from CRM and accounting to project management. Its most well-known product is Zoho CRM: functionally on par with significantly more expensive systems, including workflows, lead scoring, and the AI assistant Zia.

SMBs often use Zoho as a complete package: CRM for sales, Campaigns for newsletters, Books for invoicing, and Desk for support. Everything runs through a single login, with Zoho One offering a package price per user that is below the individual price of many competitors.

Compared to HubSpot or Pipedrive, the interface and German translations can sometimes feel clunky, and the sheer number of apps makes the suite overwhelming. The German partner and support market is also less extensive than for Salesforce or HubSpot.

Great for budget-conscious SMBs who want as many tools as possible from a single source and are willing to put up with minor UX quirks. If you're looking for a single, polished sales tool, choose Pipedrive.

Functions

  • Value for money: the suite costs less per user than many standalone tools
  • Apps work together: CRM, Mail, Invoices, and Support share data
  • Our own data centers, including in the EU
  • Owner-managed company with no external investors
  • Bigin as a streamlined entry-level CRM for micro-businesses
  • Zoho CRM with Pipelines, Workflows, and AI Assistant Zia
  • Over 45 apps, from accounting to support to project management
  • Zoho One as a bundled license for the complete suite
  • Custom apps and extensions via Zoho Creator
  • Integrations with Google Workspace, Microsoft 365, and common tools
Marketing & Sales
Complexity
Intermediate

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