Phrase
Phrase is a localization platform for software and content: translation management, machine translation, and workflows, all in one.
Phrase is a localization platform formed from the merger of Memsource and PhraseApp. It centrally manages translations for software, websites, and documents: Translation Memory, terminology, machine translation, and translator workflows all in one system.
Typical uses include maintaining app interfaces in ten languages, automating webshop content translation, and connecting translation agencies and internal reviewers in a single workflow. Its strength lies in automation: Phrase selects the appropriate MT engine for each content piece and only sends uncertain segments to human translators. Clients like Uber, Shopify, and Volkswagen rely on it.
DeepL often translates individual texts better and is ready to use in minutes, but it doesn't manage localization processes. That's precisely where Phrase excels, and that's why it's overkill for occasional translations: Setup, concepts like Translation Memory, and the pricing model are all enterprise-level.
It's ideal for software companies and shops that continuously maintain multilingual content through established processes, as well as agencies handling many language pairs. Anyone who only translates texts occasionally is better off with DeepL.
Functions
- Phrase Language AI combines multiple MT engines with quality scoring
- Strings module for software localization with file formats from iOS to JSON
- Quality scoring that automatically approves machine translations or sends them for review
- Integration with Figma, GitHub, and common CMS platforms
- Reference customers like Uber, Shopify, and Volkswagen
Core Functions
- Translation Management System for software, web, and documents
- Translation Memory and Terminology Databases
- Machine Translation with automatic engine selection based on content
- Workflows with roles for translators, editors, and project managers
- Developer integration via API, CLI, and repository integrations
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