Mention
Mention monitors what's being said about your brand online: Social listening across more than 1 billion sources in real-time.
Mention is a social listening and monitoring tool from Paris. It scans over 1 billion sources, from news sites to blogs, forums, and social networks, and alerts you as soon as your brand, product, or competitor is mentioned.
Typical uses include early crisis detection, gathering customer feedback from forums, monitoring competitor campaigns, and identifying influencers with genuine reach, all within one dashboard. Its strength lies in real-time detection with sentiment analysis: you don't just see *that* you're being talked about, but also *how*.
Brand24 offers similar features, often at lower prices, while Hootsuite includes listening as part of its larger suite. With Mention, you pay per keyword and alert, which quickly becomes more expensive for multiple brands; extensive historical data is only available with higher-tier plans.
Ideal for companies with a visible brand that is genuinely discussed publicly, and for PR teams. A small B2B company without public mentions will find little value for money here.
Functions
- Over 1 billion monitored sources
- Boolean search operators for precise queries
- Spike alerts for early crisis detection based on unusual mention volume
- Influencer identification by reach and relevance
- Used by brands like Spotify and Microsoft
Core Functions
- Real-time monitoring of news sites, blogs, forums, and social media
- Alerts for mentions of your brand, products, or competitors
- Sentiment analysis for the tone of mentions
- Reports and analyses for PR and marketing
- Publishing features for key social networks
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