Hubspot
HubSpot combines CRM, Marketing, Sales, and Customer Service in one platform, starting with free CRM.
HubSpot is the most well-known all-in-one platform for marketing, sales, and customer service. You start with the free CRM, then add individual hubs as needed. This modular approach is precisely what has made HubSpot so popular among small and medium-sized businesses.
Typical scenarios: automatically pulling website leads into the CRM, setting up newsletters and nurturing sequences, managing sales pipelines with reminders and tasks, and answering support tickets within the same system. The strength lies in all departments viewing the same customer data instead of maintaining three separate tools.
The honest comparison: Salesforce offers more depth for corporate structures but requires admins and consulting. Pipedrive is leaner and more affordable but is sales-only. HubSpot sits in between, and you'll notice that in the pricing: the entry-level cost is low, but with a growing contact list and professional features, it quickly becomes four figures annually.
Suitable for companies with around five employees or more who want to integrate marketing and sales into one system. Pure sales teams with a small budget are often better off with Pipedrive.
Functions
- All customer data on a timeline: every email, call, and page visit directly on the contact
- No-code automation workflows
- Breeze: Built-in AI for content, data enrichment, and agents
- Reporting dashboards across marketing, sales, and service
- German-language interface and optional EU data hosting
Core Functions
- CRM with contacts, deals, and pipelines as a free core
- Marketing Hub for email campaigns, landing pages, forms, and lead scoring
- Sales Hub with sequences, meeting scheduling, and deal automation
- Service Hub for tickets, knowledge base, and customer feedback
- Over 1,500 integrations in the App Marketplace
Alternativen zu
Hubspot
SE Ranking
SE Ranking is an SEO platform for rankings, keyword research, and competitor analysis, more affordable than the major suites.
WooCommerce
WooCommerce turns WordPress into an online store: Open Source, free at its core, and with over five million installations.
Mailchimp
Mailchimp is the most well-known newsletter tool: quick to get started, many templates, but more expensive since the Intuit acquisition.
Jotform
Jotform is the most feature-rich form builder: over 10,000 templates, payments, signatures, and PDF output.