LinkedIn engagement to warm leads
We automatically capture every reaction to your LinkedIn posts, enrich profile and company data and match them against your ICP: qualified contacts land straight in your CRM.
Why engagement is the most invisible lead source
The problem: Every post on LinkedIn generates reactions: likes, comments, reposts. Behind them are real people with real jobs, some of them exactly your target customers. But nobody has time to click through dozens of profiles after every post, check the employer and judge whether an approach is worth it. So what happens is: nothing. The warmest signals your marketing produces evaporate unused.
The solution: Our system does this work automatically. For every engagement we pull the person’s full profile: current position, career path, how long they have been at the company. On top of that come the company page’s data, meaning size, industry and location. Every contact is then scored against your ideal customer profile. The result: a prioritized list of people who have demonstrably shown interest in your content and fit your criteria.
What happens next: Where it goes from there is up to you. Some teams approach their top matches by hand, with the engagement as a natural conversation opener. Others run automated sequences or sync everything into the CRM. And the system does not only work for your own posts: engagements on competitors’ posts and on company pages can be tracked too. We build the follow-on process individually around your workflow.
Typical scenarios
The base system is always the same: capture, enrich, match. What you do with it depends on your setup. These are the most common scenarios from our projects.
- Analyzing your own posts: The standard case: every one of your posts is tracked automatically. Per post you see how many reactions came from your ICP and who exactly is behind them.
- Watching competitors: If your competition posts a lot, you benefit too: we capture their engagements and filter out the contacts that fit your profile. Their audience becomes your pipeline.
- Tracking company pages: Company pages can be connected as a signal source as well, your own just like others’. Handy for teams that post via the company account instead of personal profiles.
- Automating the approach: Qualified contacts land in the CRM with a match score. On request we build the complete follow-on: from the connection request to the multi-step outreach sequence.
- Getting visible first: No posts of your own, no engagements. If that base is still missing, we start one step earlier and build up your visibility on LinkedIn.
