Automated competitor monitoring
Tracks your competitors’ launches, price changes, content, ads and positioning. With alerts when something important happens.
Why you are always the last to hear about your competition
The problem: Your competitors launch features, change prices and test new ads, and you hear about it in a customer meeting: they do that now too, and cheaper. Nobody monitors this systematically, because the sources are scattered across websites, ad libraries, LinkedIn and newsletters, and who is supposed to click through all of that every week? The competitor folder in the browser goes stale after two weeks. And then you are the last to find out, again.
The solution: Our system watches your competitors automatically: websites and pricing pages, product launches, content, ads in the ad libraries, plus positioning, meaning how the competitor is selling itself right now. When something changes, the system detects the change and puts it in context. For everything that matters you get an alert, for example straight into Slack: new price, new campaign, new feature. No more weekly click-throughs, no blind spot.
What happens next: Watching is half of it. From what demonstrably works elsewhere, say ads that have been running for months, we build suggestions for you: adapted to your brand, in your style and your brand language, never copied. So you have a steady stream of fresh ideas for ads, content and offers, and you know early where your market is heading instead of being overtaken by the competition.
Typical scenarios
What you monitor is up to you: a handful of direct competitors or the whole field. These are the most common scenarios from our projects.
- Price and launch alerts: Pricing and product pages are monitored. If a competitor changes prices or launches a feature, you know before your customers bring it up.
- Ad monitoring: Which ads your competition runs and which of them keep running: the ad libraries are analyzed continuously, as an idea pool for your own campaigns.
- Content and positioning: New pages, new claims, new topics. You see how competitors position themselves and where they are heading.
- Adaptation in your brand: What works elsewhere, we translate into your brand language: as a template for ads, posts or landing pages, distinct instead of copied.
