RunwayML

Runway is the AI video platform for creatives: Generate clips, edit footage, and create consistent scenes with Gen-4.

Creative & Content

What is RunwayML?

Runway is the AI video platform from New York, founded in 2018, making it significantly older than the current hype. It gained recognition for its generative models for video creation; its use in Hollywood productions and partnership with Lionsgate cemented its professional status.

Creatives use Runway for ad clips, music videos, VFX shots, and social content: generating material, maintaining consistency with reference images, and editing directly within the tool. Its strength lies in its toolkit; no other video tool integrates generation and editing so seamlessly.

Google Veo often generates more realistic raw clips with sound as part of its flat-rate subscription, whereas Runway's credit model can become expensive with intensive use; a few seconds of video can quickly deplete the monthly allowance of cheaper plans. However, while Veo stops at the clip, Runway supports you all the way to the final edit.

Ideal for creative teams and agencies with serious video ambitions, who want to not just generate clips, but also refine them. For occasional social clips, Veo, included in a Google subscription, is sufficient.

Functions

  • Toolkit, not a single trick: Generate and edit in one tool
  • Gen-4 with reference images for consistent worlds
  • Used in film and TV series productions, partnership with Lionsgate
  • Free starter plan, paid plans starting at around 12 dollars per month
  • Runway Studios as an in-house production unit
  • Video generation from text, images, and video templates
  • AI tools for existing footage: remove background, inpainting, slow motion
  • Consistent characters and objects across scenes with Gen-4
  • Lip-sync and speech generation
  • API for video features in your own products
Creative & Content
Complexity
Intermediate

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