Mailchimp
Mailchimp is the most well-known newsletter tool: quick to get started, many templates, but more expensive since the Intuit acquisition.
Mailchimp is the most recognized name in email marketing and, for many companies, their first introduction to newsletters. Since its acquisition by Intuit in 2021, the tool has evolved into a comprehensive marketing platform with landing pages, automations, and AI features.
It's well-suited for monthly customer newsletters, simple welcome series, or campaign emails for product announcements. Its editor is one of the most user-friendly on the market, and hundreds of ready-made templates are included. It remains free for up to 500 contacts and 1,000 emails per month.
Compared to Mailerlite or Brevo, you'll pay significantly more for similar features with Mailchimp, and its pricing structure penalizes growing lists: even unsubscribed contacts count towards your total. Regarding data protection, the server location is in the USA, which GDPR-conscious companies should consider.
It's a good fit if you want to get started without much training, your list growth remains manageable, and the well-known brand name builds trust. Price-conscious SMEs and those sensitive to data privacy will find Mailerlite or Brevo more affordable.
Functions
- Most recognized brand in email marketing with an extensive tutorial library
- Free plan for up to 500 contacts and 1,000 emails per month
- AI assistant for subject lines and copy drafts
- Pre-built customer journeys for common scenarios
- Reporting with revenue tracking for integrated stores
Core Functions
- Newsletters and email campaigns with a template editor
- Simple automations like welcome series and birthday emails
- Landing pages and signup forms without extra tools
- Audience segmentation and A/B testing
- Integration with Shopify, WooCommerce, Canva, and hundreds of other tools
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