Lemlist
Lemlist integrates Cold Email with LinkedIn steps in a sequence, leveraging personalization with images and dynamic text.
Lemlist is an outreach platform from Paris that combines cold emails, LinkedIn actions, and call tasks into a multichannel sequence. The tool gained recognition for its personalized images and landing pages, which integrate the recipient's name or logo into the visual.
Sales teams use it to build workflows like: email, three days later a LinkedIn profile visit, then a connection request, then a follow-up email. The steps automatically adjust as soon as a contact replies or accepts the request. Additionally, Lemlist provides a B2B database with over 450 million contacts, including verified email addresses.
For pure email volume, Instantly scales more affordably because Lemlist charges per user. The learning curve is also steeper than with simple email sending, and good sequences require several days of setup and testing. And as with any cold outreach, B2B outreach in Germany is only permissible within strict legal limits.
Excellent for SDR teams and agencies looking to combine LinkedIn and email outreach. For pure mass emails, Instantly is cheaper, and for LinkedIn-only, HeyReach is more focused.
Functions
- Personalized images and landing pages with the recipient's name or logo
- LinkedIn actions such as profile visits and connection requests directly within the sequence
- Conditional sequence steps depending on the contact's response
- Templates of successful campaigns from the community
- Chrome extension for importing LinkedIn profiles
Core Functions
- Multichannel sequences with email, LinkedIn steps, and call tasks
- B2B contact database with over 450 million profiles, including email verification
- Personalization with variables, dynamic images, and landing pages
- Email warm-up using the built-in lemwarm tool
- Integration with HubSpot, Pipedrive, and Salesforce
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