Instantly

Instantly is a tool for cold email campaigns, meaning B2B acquisition emails sent in series to recipients who don't know you yet and haven't requested anything. It gained recognition for its pricing model: you can connect any number of sender inboxes without paying per account, which makes scaling affordable.

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Agencies and sales teams use it for outbound sequences featuring automatic follow-ups, inbox rotation across multiple domains, and built-in email warm-up. It also includes a lead database with over 450 million B2B contacts, which you can filter by industry, role, and region and pull directly into campaigns.

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Compared to Lemlist, it lacks multichannel depth with LinkedIn steps, and compared to Apollo.io, it doesn't offer the broader sales ecosystem. Furthermore, it's important to note: cold outreach via email is legally sensitive in Germany; the UWG (Unfair Competition Act) and GDPR set strict limits that the tool does not exempt you from.

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Recommended for B2B teams with precise targeting and legal safeguards who are serious about scaling outbound efforts. Those looking for multichannel sequences with LinkedIn steps should consider Lemlist instead.

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