Google My Business
The Google Business Profile (formerly Google My Business) is your free listing in Search and Maps. Essential for local businesses.
The Google Business Profile, formerly Google My Business, is the free business listing in Google Search and on Google Maps. Here, you control what customers see when they search for your business, including opening hours, photos, reviews, and directions.
For local businesses, this profile is often more crucial than their own website. Restaurants fill tables via Maps searches, tradespeople gain inquiries through positive reviews, and practices display consultation hours directly in search results. Posts and Q&A keep the listing active, all at no cost.
However, a well-maintained profile doesn't replace marketing: competition for the top three Maps spots is fierce in cities, and without a steady stream of new reviews, you'll quickly fall behind. Moreover, the platform remains Google's playground, with features changing without warning. Google Ads can supplement the profile with local ads if needed.
Indispensable for any business with a physical store, practice, or local catchment area. Purely online businesses without a local connection will find it of little use.
Functions
- Completely free: the listing costs nothing
- Visibility in the Local Pack, the three Maps results above the search results
- Questions and Answers: a direct line to prospects
- Management directly from Google Search, without a separate dashboard
- Booking and reservation links for appointments
Core Functions
- Maintain your business listing in Google Search and on Google Maps
- Manage opening hours, photos, services, and directions
- Read and respond publicly to reviews
- Publish posts and offers directly on your profile
- Statistics on views, calls, and direction requests
Links
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