Google Ads
Google Ads gets your ads into search results, on YouTube, and the Display Network. You pay per click.
Google Ads is Google's advertising platform for ads in search, on YouTube, in Gmail, and on the Display Network. The logic is: You bid on keywords and pay per click, and your ad appears exactly when someone is searching for what you offer. In Germany, Google's search market share is around 90 percent.
Local service providers book search campaigns for terms like "dentist Munich," shops use Shopping ads with product images and prices, and B2B companies capture active buying intent. That's precisely the strength: No one accidentally searches for "emergency plumbing service."
Compared to Meta Ads, Google is usually more expensive per click, but you reach active demand instead of passive audiences. However, without proper setup or an agency, Google Ads will burn through your budget: default settings and Smart Campaigns are optimized more for Google's revenue than for yours.
Useful for businesses whose customers actively search, from tradespeople to SaaS companies. If you need to generate demand first, it's better to start with Meta or LinkedIn Ads.
Functions
- Advertising based on active purchase intent, not speculative targeting
- Full budget control: Daily budget from just a few euros, stoppable at any time
- Local campaigns linked to your Google Business Profile
- Smart Bidding optimizes bids for your conversion goals
- Around 90 percent of Google's search market share in Germany
Core Functions
- Pay-per-click search ads on keywords
- Shopping ads with product data from the Merchant Center
- Video campaigns on YouTube and display banners across the network
- Performance Max as an AI-powered campaign type across all channels
- Conversion tracking and integration with Google Analytics
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