Brevo
Brevo (formerly Sendinblue) combines email marketing, SMS, and a simple CRM. European provider with a fair starting price.
Brevo is an email marketing platform offering SMS, WhatsApp campaigns, and a simple CRM, known as Sendinblue until 2023. The company is based in Paris, has strong roots in Berlin, and actively promotes its GDPR compliance and EU servers.
Typical uses include newsletters, transactional emails for WooCommerce shops, and automated welcome series. The unique aspect is its pricing model: Brevo charges based on emails sent, not contacts. A large list that's rarely used won't cost you extra, and the free plan allows 300 emails per day.
Compared to ActiveCampaign, the automations are simpler, and the email editor can feel clunkier in places than Mailerlite's. Reporting also remains quite basic. However, you get SMS, chat, and transactional emails all from one provider.
Good for SMEs and associations looking for an affordable European tool with a German interface and German support, and who don't want to build complex funnels. If intricate automation is your core business, you should probably look at ActiveCampaign instead.
Functions
- Billing by email volume instead of contact count: large lists cost nothing extra
- Free plan with 300 emails per day and unlimited contacts
- EU servers and GDPR-compliant data processing as a selling point
- German interface and German support
- Transactional emails via SMTP and API in the same account
Core Functions
- Email campaigns, newsletters, and transactional emails from one platform
- SMS and WhatsApp campaigns directly from the tool
- Marketing automations with pre-built workflows
- Simple Sales CRM with pipeline and tasks included
- Integrations with Shopify, WooCommerce, and WordPress
Alternativen zu
Brevo
SE Ranking
SE Ranking is an SEO platform for rankings, keyword research, and competitor analysis, more affordable than the major suites.
WooCommerce
WooCommerce turns WordPress into an online store: Open Source, free at its core, and with over five million installations.
Mailchimp
Mailchimp is the most well-known newsletter tool: quick to get started, many templates, but more expensive since the Intuit acquisition.
Jotform
Jotform is the most feature-rich form builder: over 10,000 templates, payments, signatures, and PDF output.