Beehiiv
Beehiiv is the newsletter platform for growth: Publishing, monetization, and referral network, free up to 2,500 subscribers.
Beehiiv is a newsletter platform from New York, founded in 2021 by former Morning Brew employees. It combines newsletter distribution with a website, paid subscriptions, an advertising network, and a referral system that allows newsletters to cross-promote subscribers.
Typical uses: building an industry newsletter as a marketing channel, monetizing a media project, launching paid subscriptions without extra tools or technical effort. Its strength is its growth toolkit: a referral program, boosts, and cross-promotion are built-in, and the free plan supports up to 2,500 subscribers. Segments and automation sequences for welcoming new subscribers are also included.
Mailchimp and Brevo are better all-round marketing tools with automations and e-commerce integration; Beehiiv, on the other hand, is exclusively focused on the newsletter product. Consequently, classic email automations and CRM functionalities are less robust, and as a US provider, a proper Data Processing Agreement (DPA) is needed for GDPR compliance. German-language templates and support are also limited.
Ideal for anyone who operates their newsletter as a product or a reach channel. For transactional emails and e-commerce automations, Klaviyo or Brevo are the better choice.
Functions
- Free plan up to 2,500 subscribers with full sending capabilities
- Boosts: paid subscriber recommendations between newsletters
- Built-in ad network for monetization
- Website builder for landing pages and archive without an external CMS
- Founded by the former growth team of Morning Brew
Core Functions
- Newsletter creation, sending, and hosting, including web archive
- Segmentation and automations for subscriber journeys
- Paid subscriptions for premium newsletters without additional tools
- Referral program for subscriber growth
- Analytics on opens, clicks, and growth
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