WhatsApp is the most used messenger in the world; with its Business App and API, it becomes a channel for customer service and marketing.
With over two billion users, WhatsApp is the most used messenger in the world and is found on almost every smartphone in Germany. For businesses, there are two options: the free Business App for small operations and the Business Platform (API) for anything that needs to scale. Both can be linked to a standard landline number if desired.
Typical uses include appointment reminders, order status updates, chat-based customer service, and broadcast newsletters. Its strength lies in its reach. Messages are read where emails often go unopened, and the barrier to reply is minimal.
Telegram is more open and can be automated for free, but it only reaches a fraction of your customers. With WhatsApp, you pay per conversation via the API, need template approvals from Meta, and the data protection aspects concerning the Meta group must be properly managed, keywords being DPA (Data Processing Agreement) and consents.
Suitable for any business with direct customer contact, from a hairdresser using the Business App to a shop with API integration. For B2B sales with long cycles, email and LinkedIn remain the more suitable channels.
Functions
- Reach of over two billion users, the standard messenger in Germany
- Open and response rates far exceeding traditional email marketing
- Free Business App for small businesses
- Integration with chatbots and CRM via Business Solution Providers
- Click-to-WhatsApp ads on Meta platforms as a lead channel
Core Functions
- WhatsApp Business App with company profile, catalog, and quick replies
- Business Platform (API) for automation and integration of your own systems
- Template messages for notifications outside the 24-hour window
- Broadcasts and newsletters to opt-in recipients
- End-to-end encryption in app chats
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