Attio
Attio is the next-generation CRM: flexible data model like Notion, automatic enrichment, built for growing teams.
Attio is a young CRM from London that feels like a blend of Notion and a traditional sales tool: you can freely build data models, views, and pipelines to fit your business model, rather than being constrained by rigid objects. Attio automatically enriches contacts and companies using email and calendar data.
Startups and agencies use it to manage sales pipelines, fundraising contacts, or partner networks. Its strengths: the tool is fast, thoughtfully designed, and pleasant to use, and the free plan is perfectly sufficient for small teams to try it out.
Compared to HubSpot or Pipedrive, it lacks a mature ecosystem: marketing automation, telephony integrations, and the marketplace are less developed, and there are currently few implementation partners in the DACH region. Paid plans start at around $30 per user per month.
Interesting for tech-savvy startups and teams of up to about 50 people who want to precisely adapt their CRM to their own model. Those who need standard sales processes and a wide selection of tools should stick with Pipedrive or HubSpot.
Functions
- Notion-like flexibility: the CRM adapts to your business model
- Real-time interface with noticeably high speed
- AI features for research and conversation notes
- Free plan for small teams
- Paid plans starting at around 30 dollars per user per month
Core Functions
- Fully customizable data model with custom objects and attributes
- Automatic data enrichment from email and calendar data
- Pipelines, lists, and Kanban views for deals and projects
- Workflows and automations directly within the CRM
- Integration with Slack and outreach tools, plus an open API
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