Founding Marketer – Organic Growth (m/f/d)
Remote/Hybrid (Berlin or Hamburg)
YOUR TASKS
TL;DR The organic channel is yours, from concept through execution to results. You will work very hands-on at first and build your own team later. You develop content for bakedwith and, in parallel, your own personal brand around our topics. The role comes with equity.
Produce content yourself
You develop and produce content for LinkedIn, YouTube and our newsletter. You get in front of the camera yourself, for short formats as well as longer videos. You explain AI, automation and software so that someone without a technical background gets it.
LinkedIn as the main channel
LinkedIn will be our most important organic channel to start with. You develop formats, test topics and keep checking which content does more than generate reach: which content starts real conversations and inbound requests.
Turn client projects into content
Many of our best topics come straight out of client projects. That is why you work closely with our automation and development teams and translate technical projects into understandable content, case studies and concrete examples.
Newsletter, YouTube & webinars
Alongside LinkedIn we want to build out more organic channels systematically: a regular newsletter, recurring YouTube formats, monthly webinars, case studies and explainer videos for the sales process. Both the concept and the execution are yours.
Working with sales & the founding team
Feedback from conversations with prospects and clients feeds directly into our communication, our positioning and sometimes our offering. In return, you develop content that genuinely helps sales: case studies, explainer videos, answers to common questions and objections.
Your own brand & growth initiatives
Content is our starting point, not the limit of the role. If you believe an event of our own, a small dinner with relevant decision-makers, a community or partnerships would help, you have the freedom to try it.
How we measure success
The most important metric for this role is qualified demo calls generated through our organic channels. Beyond that we look at relevant reach within our target audience, the number and quality of organic leads, newsletter growth and engagement, the performance of individual content formats, and YouTube growth and watch time.
WHAT YOU SHOULD BRING
Independent, pragmatic way of working
You do not need perfect briefings. You implement ideas yourself and learn from the results.
You live marketing
You follow new formats, platforms and trends and have a good sense of what is working right now.
Content production including camera
You should be able to handle text, video and simple visuals without a large team. You are comfortable on camera.
Explaining technical topics clearly
AI, automation and software interest you, and you get into new subjects quickly.
B2B understanding and a focus on outcomes
What counts for us are the right people, qualified requests and clients. Reach alone is not enough.
Testing and taking ownership
Whether LinkedIn, events, dinners or a new format: you test, measure and decide what we keep going with.
Nice to have
Founding experience of your own or experience in an early-stage startup. Experience with automation, SaaS or consulting. An existing audience in AI, tech, SaaS or marketing. Experience with B2B lead generation or demand generation. Experience with SEO, newsletters or community building.
WHEN THIS ROLE PROBABLY IS NOT A FIT
This role is probably not right for you if you expect a finished playbook or clear instructions, prefer working through tasks rather than setting priorities yourself, or do not want to execute hands-on on a regular basis.
The same goes if you are not comfortable on camera, define marketing mainly through output rather than results, or have little interest in AI, automation and new formats.
We give you a lot of freedom. In return we expect you to decide yourself what we try and to take responsibility for what comes out of it.
WHAT TO EXPECT FROM US
A lot of responsibility from day one
You help build organic marketing at bakedwith and directly shape how we are perceived in the market.
Working directly with the founding team
Feedback from the market can feed straight into positioning, pricing and our offering.
Real equity in the company
The role comes with equity. We discuss the exact terms individually.
Support from our automation team
Recurring work in research, production, distribution or reporting is something we automate together.
Build your own team
As soon as it makes sense, you can add resources and later build a team of your own.
Remote-first
We work remotely with regular meetups in Berlin and Hamburg. You get the hardware and software you need for the role.
The basics
Position: Founding Marketer (m/f/d), Organic Growth.
Scope: Full-time.
Working model: Remote-first.
Locations: Berlin or Hamburg preferred.
Start: as soon as possible.
Package: Base salary + equity.
ABOUT BAKEDWITH
bakedwith builds AI automations and software for tech companies, startups and mid-sized businesses. We take over the work that marketing and sales teams do manually every week: enriching leads, writing outreach, maintaining the CRM, pulling reports together. We translate those routines into workflows, and where no suitable tool exists, we build it ourselves.
More than 30 companies work with us, among them OMR, Dr. Emi, Trailblazer and the Entrepreneurs' Organization. Usually as a long-term partnership, occasionally as a single project.
Our offices are in Berlin and Hamburg, but the company is built remote-first. So far we have grown mainly through referrals and our own network. Our claim sums up what we are after: „Giving people back time to do things that really matter.“
READY TO GET STARTED WITH US?
1. Application
As a first step you send us a short intro video answering a few of our questions.
2. Short async task
You get a small task that shows us how you approach topics and develop content.
3. First call
We talk about your previous projects, your professional experience and your expectations of the role.
4. Second call
This one is more about collaboration, working style and mutual expectations.
5. Paid demo day
Finally you spend a day working with us on real topics from our day-to-day. After that you get a clear decision quickly, and our offer if it is a match.
The position is available immediately. Apply through the form on this page. We will sort out the rest together.
Whatever background, origin or identity you bring: what interests us is who you are as a person and what you want to move. We live a culture of respect, openness and shared growth.