YOUR TASKS
TL;DR You own how budget and demand turn into new clients: from paid acquisition through funnel and landing pages to the first sales conversations. You build campaigns yourself, analyse the numbers, run demos and develop our GTM playbook together with the founding team. Very hands-on at first, later with a team you help build. The role comes with equity.
Paid acquisition
You develop and run campaigns on relevant platforms such as LinkedIn, Meta or Google and continuously test audiences, messages, creatives, offers and landing pages. Working closely with design and automation, you get new tests live fast and build a repeatable paid acquisition system step by step.
Funnel & conversion
For us, paid does not end at the lead. You look at the entire funnel, from the ad through landing page and lead qualification to the demo and the close. You analyse where we lose potential and decide which changes to campaigns, landing pages, follow-ups or our sales process improve conversion.
Sales & demos
You run demo and first calls yourself, understand what prospects need and present what we do. Qualified opportunities you take forward to proposal and close together with the founding team. What you learn in those conversations flows straight back into marketing.
GTM experiments
If you believe outbound, webinars, partnerships, events, account-based marketing or a new offer works better, you have the freedom to test it. We are not looking for someone to manage an existing channel. You develop the GTM playbook with us.
How we measure success
The most important metric is qualified pipeline and the revenue that comes out of it. Beyond that we look at the number of qualified demo calls, cost per qualified demo, customer acquisition cost, demo-to-close rate, pipeline from paid acquisition and revenue from your campaigns. We do not want to buy as many leads as possible. We want to build an acquisition channel we can scale profitably and predictably.
WHAT YOU SHOULD BRING
Independent, pragmatic way of working
You do not need perfect briefings. You design tests yourself, run them and learn from the numbers.
A real understanding of paid acquisition
You can do more than manage campaigns: you understand audiences, creatives, offers, funnels and the economics behind them.
Commercial instinct
You think in pipeline, conversion and revenue, not only in marketing KPIs.
An appetite for sales
You want to talk to prospects, run demos, understand objections and learn what people actually buy.
You can execute yourself
Setting up campaigns, thinking through landing pages, writing copy, maintaining the CRM and analysing numbers should not be tasks you need a team for every time.
Testing and taking ownership
If a channel or offer does not work, you adjust it or shut it down.
Nice to have
Experience in an early-stage startup or founding something yourself. Experience building and scaling B2B growth or sales channels. Hands-on experience with paid acquisition, CRM and sales processes. Experience with automation, SaaS, consulting or four- to five-figure B2B deals.
WHEN THIS ROLE PROBABLY IS NOT A FIT
This role is probably not right for you if you expect a finished playbook or clear instructions, prefer handing leads to sales rather than speaking to prospects yourself, do not want to run campaigns and experiments hands-on on a regular basis, or feel uncomfortable in sales conversations.
We give you a lot of freedom. In return we expect you to decide yourself what we test and to take responsibility for the pipeline and revenue that come out of it.
WHAT TO EXPECT FROM US
A lot of responsibility from day one
You help build our GTM system and own a central growth channel.
Direct access to the market
You do not just run campaigns, you speak to the leads they generate.
Working directly with the founding team
What you learn in sales and marketing can change positioning, pricing and our offering directly.
Real equity in the company
The role comes with equity. We discuss the exact terms individually.
Support from design & automation
New creatives, landing pages, workflows or internal tools are things we build together, fast.
Build your own team
Once the channel works and more resources make sense, you can expand the area further.
Remote-first
We work remotely with regular meetups in Berlin and Hamburg. You get the hardware and software you need for the role.
The basics
Position: Founding GTM Lead (m/f/d), Paid + Sales.
Scope: Full-time.
Working model: Remote-first.
Locations: Berlin or Hamburg preferred.
Start: as soon as possible.
Package: Base salary + equity.
ABOUT BAKEDWITH
bakedwith builds AI automations and software for tech companies, startups and mid-sized businesses. We take over the work that marketing and sales teams do manually every week: enriching leads, writing outreach, maintaining the CRM, pulling reports together. We translate those routines into workflows, and where no suitable tool exists, we build it ourselves.
More than 30 companies work with us, among them OMR, Dr. Emi, Trailblazer and the Entrepreneurs' Organization. Usually as a long-term partnership, occasionally as a single project.
Our offices are in Berlin and Hamburg, but the company is built remote-first. So far we have grown mainly through referrals and our own network. Our claim sums up what we are after: „Giving people back time to do things that really matter.“
READY TO GET STARTED WITH US?
1. Application
As a first step you send us a short intro video answering a few of our questions.
2. Short async task
You get a small task built around a real GTM challenge at bakedwith. We care less about a perfect presentation than about how you think, prioritise and reach decisions.
3. First call
We go through your previous projects, campaigns and sales experience and clarify mutual expectations.
4. Second call
Here we talk more about collaboration, working style and the role you want to take in building bakedwith further.
5. Paid demo day
Finally you spend a day working with us on real topics, for example a campaign, a funnel or actual sales calls. After that you get a clear decision quickly, and our offer if it is a match.
The position is available immediately. Apply through the form on this page. We will sort out the rest together.
Whatever background, origin or identity you bring: what interests us is who you are as a person and what you want to move. We live a culture of respect, openness and shared growth.