New software brings new opportunities, but initially always certain challenges as well. Especially with comprehensive business platforms such as HubSpot, the range of functions increases significantly with each additional hub and each higher price tier. What is often intuitive and easy to use without training in the free or starter versions quickly becomes more complex in the Professional or Enterprise versions, especially when multiple hubs such as Marketing, Sales, Service, or CMS are used simultaneously.
Much of it is self-explanatory thanks to visual, intuitive UIs and self-service applications. Nevertheless, in order to exploit the full potential of the respective hubs, you and your teams need the ability to gain a clear overview of the solutions and an understanding of processes, interrelationships, and best practices. Read here why HubSpot training is not only a strategically advantageous step for productivity, but also for your customer acquisition and the mindset of the participants. We'll also show you what support HubSpot itself offers and how bakedwith provides a simple introduction with a holistic concept for success.
Does HubSpot offer training for its platform?
Yes, HubSpot itself provides a comprehensive and structured training program. The goal is to empower users to use the platform independently, confidently, and in line with the inbound approach—regardless of which hub or pricing tier they use. At the heart of this is a central learning platform, the HubSpot Academy, which not only imparts knowledge but also prepares it in a practical way and ultimately enables certification.
The big advantage of this approach is its direct proximity to the product. Content is continuously updated and based on real-world use cases from marketing, sales, and customer service.
HubSpot Academy and learning paths
HubSpot Academy is at the heart of the company's training portfolio. It is aimed at companies and consultants who want to understand the platform holistically, apply it, and use it strategically to its fullest potential. Access is free and only requires an account, which you can create in a few simple steps.
The free versions of the individual hubs generally do not require extensive or external training, as the range of functions is deliberately reduced to key use cases. Many basic functions, such as contact management or initial service processes, can be quickly mastered thanks to the intuitive user interface. Nevertheless, HubSpot Academy also plays an important role in the free plan. It serves as an orientational learning resource for correctly classifying functions, learning best practices, and understanding typical application logic.
With increasing plan levels, especially from the Professional versions of the individual hubs onwards, the Academy becomes significantly more relevant. Features such as automation, workflows, segmentation, campaign logic, and advanced reporting are powerful, but without a thorough understanding, they are often difficult to use to their full potential. In these cases, the Academy is no longer just a supplement, but a necessary foundation for using the tools correctly and strategically.
After registering, you can choose from a wide range of courses. At the time of writing, more than 150 learning modules were available. These can be filtered by topic, language, duration, knowledge level, or certification goal. This means that everyone can find exactly the support that suits their level of knowledge – from an initial overview to specialist expertise.
In terms of teaching methods, the Academy focuses on short lessons, videos, practical examples, and knowledge checks. It is particularly helpful that many courses are tailored directly to typical everyday situations, such as setting up a marketing campaign or structuring a sales pipeline. After successful completion, participants receive a HubSpot certificate, which they can publicly use on social media or in their company profile on the website, for example.
This part is supplemented by so-called learning paths, which allow selected courses, lessons, and certifications to be combined into a structured sequence. Instead of consuming individual content at random, you follow a clear thread here.
HubSpot Bootcamps
In addition to the traditional offerings of HubSpot Academy, so-called bootcamps are also available. This training format is much more focused on exchange and application. The focus is on building specific skills in an intensive, continuous process and applying them directly in everyday work.
• A bootcamp usually runs for four or six weeks.
• During this time, participants take part in weekly live sessions led by certified HubSpot trainers and experienced subject matter experts.
• In addition, they work independently on tasks and practical exercises.
• The time commitment is usually around two to three hours per week, making it easy to integrate into your daily work routine.
Boot camps are primarily aimed at teams working with Professional or Enterprise plans for the individual hubs. While Free and Starter versions are primarily designed for basic use cases, boot camps require a higher range of functions and a certain level of process complexity.
Bootcamps have a maximum of around 300 participants, who work both individually and in small groups. This creates a genuine, constructive learning environment in which questions can be asked, experiences shared, and solutions discussed. This social component clearly distinguishes bootcamps from the Academy's traditional on-demand courses.
The content varies—from building a sales pipeline to understanding the discovery phase in inbound sales to comprehensive AI automation for customer management, many topics are covered. The aim is not only to impart practical knowledge, but also to establish concrete technology-based strategies for your own company. A typical example is the Super Admin Bootcamp. Here, you learn how to efficiently manage multiple HubSpot products. This includes topics such as basic setup, user permissions, workflow automation, and tool provisioning.
HubSpot Community and User Groups
In addition to formal training, the HubSpot Community plays an important role in the learning and development process. It is a central place for exchange between users, partners, or experts and helps to deepen knowledge in the long term.
Within the community, there are different topic areas that can be specifically targeted. Users will find questions and answers about HubSpot CRM and Sales Hub, discussions on marketing and content topics, and the latest information on new products and events.
The HubSpot User Groups, which bring together users with similar interests or challenges, are particularly helpful. The exchange takes place online or at events and allows users to benefit from the real-life experiences of other companies. This direct contact can provide valuable insights, especially when it comes to more complex issues. In specific working groups and forums, which also deal with HubSpot Academy, among other things, learners exchange information on course content, discuss practical questions, and support each other.
HubSpot Knowledge Base
The HubSpot Knowledge Base is a huge self-service portal that is integrated directly into the platform. It consists of an extensive collection of support articles, tutorials, FAQs, and explanations.
Even before HubSpot training, this resource can help you take your first steps with confidence and correctly understand terms, functions, options, etc. This includes help with setting up your account, tips for customizing key settings, and support for inviting team members. These fundamentals form an important basis for further training.
In addition, you will find detailed information on managing the CRM database, marketing and sales topics, and automation and reporting. Thanks to its enormous variety and depth, the knowledge base will become a permanent companion in your learning and application process. It complements training courses, deepens content, and at the same time offers you quick advice in everyday life.
The importance of HubSpot training for your business...
...could be greater than you might think. Of course, the first step is to familiarize your teams with the new software. HubSpot training ensures that you use all functions correctly and avoid typical mistakes. At the same time, it gives you confidence in using the system, which makes your daily work noticeably easier and allows you to really exploit the potential benefits.
However, it promotes many more skills that go beyond simply operating the software. Participants gain a better understanding of process-related contexts, enabling them to make more informed decisions and ultimately optimize workflows more independently. It is precisely this combination of knowledge and confidence that is so important for achieving long-term business goals and remaining competitive.
In addition, appropriate training can give a significant boost to motivation and the learning culture in your company. Those who fully understand how the platform works and what benefits it brings work with greater confidence and autonomy in their day-to-day business. Employees feel empowered to solve problems themselves and actively seek improvements. This not only increases the acceptance of HubSpot, but also, of course, the quality of the results.
Closely linked to this is the issue of employee retention, which is so important today. Especially in times of a persistent shortage of skilled workers (according to a publication by the Statista Research Department, almost 700,000 jobs in Germany remained unfilled in 2024), further training can be a very beneficial aspect. This is because well-trained employees feel appreciated and see prospects for their development. This strengthens trust, a sense of belonging, and ultimately loyalty to your company.
Not to mention: Of course, training courses and the HubSpot certifications you can achieve with them can also help you attract and retain customers. The certifications are internationally recognized and cover areas such as inbound marketing, content marketing, email marketing, and sales. Certifications provide external proof of in-depth expertise. They create trust among (potential) customers or partners because competence is not only claimed but proven. In short, certificates make expertise visible and help with market positioning.
At the organizational level, they also increase agility and future-proofing. Trained teams can deploy new features faster and manage digital strategies more flexibly. HubSpot is thus not only used as a tool, but is understood as a strategic platform that can be adapted to changing market conditions. Technology and mindset are intertwined.
Last but not least, the return on investment (ROI) is also a decisive factor. Those who use HubSpot correctly save time, reduce manual work, and create space for strategic tasks. Automated processes increase productivity and improve the quality of customer interaction. At the same time, knowledge can be better distributed within the company as trained specialists pass on their expertise. This reduces dependence on individuals in the long term.
bakedwith offers you a holistic concept for successful HubSpot implementation
For training to be truly effective, its content and format should match your goals. This is exactly where we come in at bakedwith: We accompany you throughout the entire HubSpot implementation cycle, offering you a holistic concept for success. We start by analyzing your existing processes to identify potential for optimization, which we can then address in a targeted manner.
On this basis, we develop tailor-made workflows and implement them with technical precision. We then ensure that your team receives exactly the training that will help them in their day-to-day work. We focus less on isolated tool knowledge and more on a deep understanding of processes and contexts for your specific application context.
We work consciously tool-agnostic and orient ourselves to your existing systems. It is not the software alone that is decisive, but the process behind it. Our goal is to give people more freedom by reducing repetitive tasks and using HubSpot in such a way that the platform delivers maximum added value for you.
Conclusion
HubSpot can certainly be used without training—especially with the free or starter plans for the individual hubs. However, as you move up the pricing tiers, especially from Professional or Enterprise onwards, the complexity increases significantly, functions become more intertwined, processes become more demanding, and strategic decisions become more important. Without the appropriate understanding, some of the potential often remains untapped.
With the wide range of learning formats offered by HubSpot Academy, you can help your teams become more confident in using the tools, increase employee motivation, overcome the shortage of skilled workers, optimize your processes in the long term, and ultimately make your investment as worthwhile as possible.
The key is to choose the right offerings at the ideal time and clearly align them with current requirements/goals. That's exactly where bakedwith comes in. We offer you the right plan to not only perfectly integrate and technically understand HubSpot, but also to use it as a strategic tool. This ensures a structured, confident start with a clear focus – so that training is not just an end in itself, but actually generates measurable added value for your business.
FAQ
What training does HubSpot offer for its platform?
HubSpot offers free online courses and corresponding certifications through HubSpot Academy, structured learning paths, or intensive, highly practical boot camps. In addition, there are supporting formats such as community exchanges (in user groups) and an enormous knowledge base.
Is HubSpot training worthwhile?
Yes. Well-coordinated HubSpot training ensures optimal efficiency and confidence in using the platform right from the start – for maximum ROI. At the same time, it also increases acceptance within the team, creates motivation, helps to retain expertise, and promotes long-term competitiveness.
Can you get started with HubSpot right away?
Yes, you can get started without training. However, for efficient use and sustainable, ROI-oriented success, it is recommended that users become thoroughly familiar with the features. The more complex the software infrastructure and the larger the teams, the more relevant the right training becomes.
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Jens ist Mitgründer von bakedwith, einer Boutique-Beratung für smarte Automatisierung und KI. Er unterstützt mittelständische Unternehmen und Konzerne dabei, Prozesse zu optimieren, manuelle Arbeit zu reduzieren und durch effiziente Workflows Wachstum zu erzielen. Zuvor war Jens Growth Lead bei OMR und begleitete als Freelancer zahlreiche Unternehmen bei der Optimierung ihrer CRM- und Automationssysteme. Seine Leidenschaft gilt der Verbindung von Wachstum und Effizienz – damit Teams sich auf das Wesentliche konzentrieren können.
